Location
United Kingdom proxies
Many sites run a separate UK storefront with its own prices, VAT-inclusive totals and delivery rules. A UK address lets you see that version directly instead of an international fallback.
United Kingdom
Why people want an IP in United Kingdom
Since leaving the EU, the UK is its own market for pricing and consumer rules, and retailers usually treat it that way. Amazon.co.uk, Argos and Tesco show prices in pounds with VAT included, and a visitor from outside the UK can be steered to a different domain or shown different delivery options.
Google.co.uk ranks results for British users, and UK ad campaigns are often fenced to the country. If you track rankings or review creatives for a UK audience, the check has to come from a UK address to mean anything.
The market at a glance
- Currency
- Pound sterling (GBP)
- Languages
- English
- Search
- Google, Bing
- Where people shop
- Amazon.co.uk, eBay.co.uk, Argos, Tesco
What people check from here
- Sterling prices with VAT shown at checkout
- Google.co.uk positions for British English queries
- Creatives from campaigns that target the UK only
- Delivery slots and click-and-collect options
Which lines
Lines that can target United Kingdom
Supermarket and department-store sites that screen for bots tend to be friendlier to ISP IPs. Rank tracking and bulk page fetches across many UK sites are where datacenter IPs keep the cost down.
ISP
Static IPs issued by a consumer ISP. Datacentre speed, home-network reputation.
You can choose
- Country
- Region
- City
- Internet provider
Rented for 30, 90, or 365 days
Datacenter
Fast, cheap server IPs, rented by the IP for a fixed term.
You can choose
- Country
- Region
- City
Rented for 30, 60, 90, or 365 days
The order form in the dashboard lists the countries in stock right now, so you know before you pay.
Residential has no country choice. It rotates across the whole pool, so use it where the exit country does not matter.
Practical tips
- Use en-GB as the browser language. Some UK sites read it alongside the IP to decide which store to show.
- Grocery delivery slots and similar local pages may ask for a postcode on top of the UK address. The IP gets you the UK site; the postcode picks the area.
- When you compare a UK page with another country, give each country its own IP so the two sets of results never mix.
Questions about United Kingdom
Is a UK address treated as an EU one?
No. Sites and ad platforms treat the United Kingdom as its own country, and so does the order form. Pick the UK directly if that is the market you are checking.
Can I see prices for one part of the UK?
Some sites price by postcode and ignore the IP for that step. Where the order form offers a region or city for UK stock you can narrow the address, but a postcode prompt on the site still decides the local price.
Ordering questions that apply to every country
Other markets
Questions about United Kingdom?
Ask in Discord before you order. We will tell you which line suits the job and help you set it up.